- Journalists hunt for spectacle, clickbait, and profitable headlines; their motivations almost never align with the cadre's goals.
- The default position with respect to the media should be silence.
- Route questions through controlled channels, answered only in formats the cadre dictates.
- Interviews should be rare and only through elected spokespeople trained in deflection and steering conversations back to solid ground.
- The cadre's story is best told on its own terms, in its own spaces.
- Correct only the gravest lies and move on; leave trolls to starve.
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